5 hard skills or competencies (industry competencies) for Regional Retail Sales Manager
Skill definition-Applying comprehensive knowledge of retail principles, inventory management, pricing strategies, and consumer behavior to effectively manage and operate retail businesses.
Level 1 Behaviors
(General Familiarity)
Lists diverse activities and functions of retailing including buying, advertising, and data processing.
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Level 2 Behaviors
(Light Experience)
Identifies and explains major operational issues and considerations.
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Level 3 Behaviors
(Moderate Experience)
Implements promotional activities to communicate the features and benefits of new products.
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Level 4 Behaviors
(Extensive Experience)
Monitors and optimizes retail operations to enhance productivity and cost-effectiveness.
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Level 5 Behaviors
(Mastery)
Explores the historical and future positioning of the organization in light of prevailing retail trends.
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Skill definition-Developing and implementing retail strategies, to support the strategic decisions and actions that effectively enhance the sales and growth of an organization.
Level 1 Behaviors
(General Familiarity)
Discusses the controllable and uncontrollable variables involved in managing retail strategy.
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Level 2 Behaviors
(Light Experience)
Collects sales data and patterns to support the management in creating retail strategies to promote sales.
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Level 3 Behaviors
(Moderate Experience)
Analyzes customer needs and preferences to align and manage existing retail strategies and programs.
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Level 4 Behaviors
(Extensive Experience)
Evaluates the success and management of the current retail strategy based on established metrics and sales patterns.
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Level 5 Behaviors
(Mastery)
Adopts digital tools and automation to speed up the analysis and management of retail strategies and channels.
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2 general skills or competencies (Job family competencies) for Regional Retail Sales Manager
Skill definition-Developing and implementing promotional activities to attract and increase the awareness of customers in buying products.
Level 1 Behaviors
(General Familiarity)
Cites different types of promotional marketing.
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Level 2 Behaviors
(Light Experience)
Compiles analytics of promotional activities to assist in evaluating the effectiveness of campaigns.
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Level 3 Behaviors
(Moderate Experience)
Analyzes reports on promotional activities to assess the effectiveness of initiatives.
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Level 4 Behaviors
(Extensive Experience)
Discusses budgets and contracts, marketing plans, and the selection of advertising media.
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Level 5 Behaviors
(Mastery)
Approves design concepts and marketing strategies for key promotional efforts.
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Skill definition-Meeting or exceeding the company’s sales targets for sales functions.
Level 1 Behaviors
(General Familiarity)
Cites examples of best practices used in developing sales strategies.
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Level 2 Behaviors
(Light Experience)
Assists in identifying areas of improvement to streamline the sales processes.
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Level 3 Behaviors
(Moderate Experience)
Analyzes current sales strategy to recommend solutions for improvement.
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Level 4 Behaviors
(Extensive Experience)
Coordinates with the management team to develop sales strategies.
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Level 5 Behaviors
(Mastery)
Builds a sales management capability to inspect the sales process quality.
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12 soft skills or competencies (core competencies) for Regional Retail Sales Manager
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Describes how our business makes money and our key business objectives.
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Level 2 Behaviors
(Light Experience)
Assists in designing business models and operating plans.
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Level 3 Behaviors
(Moderate Experience)
Analyses the business impact of demographic changes; suggests effective responses.
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Level 4 Behaviors
(Extensive Experience)
Consults on the selection and adjustment of the go-to-market strategy.
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Level 5 Behaviors
(Mastery)
Builds a mentoring model to ensure a continuous increase of business sense within our business.
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Skill definition-Applying business intelligence to monitor and manage overall business performance towards goals.
Level 1 Behaviors
(General Familiarity)
Cites the processes involved in business performance management.
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Level 2 Behaviors
(Light Experience)
Designs new reports to surface new action items.
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Level 3 Behaviors
(Moderate Experience)
Collates data to help in assessing our organization's operation holistically.
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Level 4 Behaviors
(Extensive Experience)
Creates an environment where staff can perform to the best of their abilities.
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Level 5 Behaviors
(Mastery)
Creates interventions based on the data reviewed to improve future performance.
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Summary of Regional Retail Sales Manager skills and competencies
There are 5 hard skills for Regional Retail Sales Manager, Retail Industry, Retail Strategy Management, Merchandising, etc.
2 general skills for Regional Retail Sales Manager, Promotion, Sales Management.
12 soft skills for Regional Retail Sales Manager, Business Acumen, Business Performance Management, Budgeting, etc.
While the list totals 19 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Regional Retail Sales Manager, he or she needs to be skilled in Business Acumen, be skilled in Business Performance Management, and be skilled in Budgeting.